Swim 'n Sport was founded in 1954 by Merle Sidle. The concept came as the result of one man's efforts to enter the department store arena. From the assortment of departments that Mr. Sidle carried, swimwear stood out as the gleaming opportunity and thus Swim 'n Sport was born.

Today, Swim 'n Sport is one of the most successfully established swimwear chains in the United States catering to women.

This year the company celebrates its 56th anniversary and some say you wouldn't recognize us. Over the years, the product offerings as well as the look of our stores have certainly evolved.

We used to be known as 'your mom's swimwear store', carrying more traditional, moderate looks. While we still offer traditional swimwear, Swim 'n Sport caters to a wide clientele, offering fun, hip, and sexy looks for the 'Swimwear Diva'

We offer designer and contemporary labels such as Gottex, Vix, ABS by Allen Schwartz, Trina Turk, Vitamin A, La Blanca, Calvin Klein and Ralph Lauren.

The ever famous "teeny-weeny-bikini" has also changed its shape. Swimwear separates, a mix-n-match assortment of different swimsuit tops and swimsuit bottoms, has given the customer variety in her swimwear options: variety in color, size and shape. She can cover it up with a tankini or flaunt her figure in a string bikini.

Brands like Body Glove, Rampage, RL Blue, Vitamin A, and more are collectively merchandised by color story to present an assortment that creates ease of shopping, fun and excitement for the customer's total shopping experience.

Other products offered within our stores include cover-ups, pareos, sandals, hats, swim caps, goggles, beach bags, sunglasses, and shoes.

Swim 'n Sport currently operates 35 stores in 12 states with new locations planned to open throughout the country.

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