On the Road with America’s #1 Swimsuit Designer

Rod Beattie Goes Coast to Coast with New Swimwear Collection

for Women of All Ages

Next Stops: Charlotte and Miami in May 2012

LOS ANGELES (May 1, 2012) - This Spring, women on both coasts of the United States have an opportunity to meet America’s #1 swimsuit designer. Rod Beattie is taking his latest swimwear collection on the road, and his next two stops are Charlotte, North Carolina and Miami, Florida.

Beattie’s new swimwear label, Bleu/Rod Beattie, will be presented to the public on Thursday, May 17 at Belk SouthPark in Charlotte (NC) from 6pm until 8pm, and then again on Saturday, May 19 at the recently renovated Swim ‘n Sport boutique in the Aventura Mall in Aventura (FL) from 2pm until 4pm. The designer and his team of experts will be available for swimsuit fit consultations. A complete schedule of Rod Beattie personal appearances and Bleu/Rod Beattie swimwear events is available at and on FACEBOOK.

Bleu/Rod Beattie consists of swimsuits and cover-ups with a modern design aesthetic. Signature silhouettes include sleek maillots, versatile tankinis and sexy bikinis with clean contemporary lines and brilliant saturated color. Sensitive to the trepidation that many women have when buying and wearing a swimsuit, Beattie offers swimsuit style solutions. High-waist swimsuit bottoms, strategically-placed shirring, flattering halter tops with built-in support, and fashionable skirted styles are just some of the design elements that can help the wearer look her best. Tops and bottoms are sold separately so that a shopper can find the right size and proportion for her body type. Swimsuit sizes range from 4 to 14. Retail price points average $110 for a one-piece suit, $75 for swimsuit tops and $50 for swimsuit bottoms. Cover-ups, in sizes small to XL, range from $75 for a short sheer pull-over to $125 for a glamorous black jersey dress with gold hardware – worthy of an evening out-on-the-town.
“When I am putting together a collection, I am thinking of a chic woman…of any age”, says Beattie, when asked to describe his customer. “She is independent and modern, with great fashion sense. She demands swimwear of the highest quality and best fit”. Beginning with Summer 2012, Bleu/Rod Beattie swimsuits will be made with Xtra Life LYCRA® fiber for a beautiful, long-lasting fit. (LYCRA® is a trademark of INVISTA .) “The woman I design for loves travel and frequents spas and resorts”, continues Beattie. “A wardrobe of swimsuits and cover-ups is a must for her lifestyle - whether she is playing with her kids on the beach or attending a glamorous poolside cocktail party”.
Fashion highlights for Spring/Summer 2012 are: a color block bandeau maillot and bikini in ocean hues, modern grommets on sexy seamed halter suits in contrasting black and white, and a sheer poncho (as seen in the 2012 Sports Illustrated Swimsuit Issue online) in a myriad of colors.

Over twenty years in swimwear design, and a record number of retail best-sellers (according to the NPD Group, the leading provider of consumer and retail market research information), have earned Beattie the title America’s #1 Swimsuit Designer. After two decades of designing for two of the nation’s top swimwear companies, Beattie joined forces with The A.H. Schreiber Company, a third generation family business since 1923, to build the next major brand in swimwear. The contemporary designer label, Bleu/Rod Beattie, debuted for the Cruise 2012 season. Beattie lives and works in Southern California.

Bleu/Rod Beattie is available at better department stores and fine specialty stores nationwide and can also be purchased online. A complete list of retailers and e-tailers that carry Bleu/Rod Beattie, and additional information about the collection can be found at

Media Contact: Sheri Mobley 323 668-0874

Four new stores coming to Treasure Coast Square mall

By Paul Ivice
Friday, February 24, 2012
JENSEN BEACH — Francesca's Collections is bringing its "treasure chest overflowing with gifts, apparel, home accessories, and jewelry" to Treasure Coast Square.
Francesca's, which is having its grand opening Saturday, is one of four stores that will be opening in the Jensen Beach mall by early summer.
The others are Teavana, Lids and Swim 'n Sport, said Robyn Hankerson of Bitner Goodman Inc., the Fort Lauderdale public relations firm that represents the mall's owner, Simon Property Group Inc., in south Florida.

Francesca's, one of the fastest growing fashion retailers in the country, opened its first store in 1999 in Houston. The publicly-held chain now has 300 stores in 42 states, including 25 in Florida.
In Treasure Coast Square, Francesca's will have 937 square feet adjacent to Cotton On and Perfumania, near Dillards, one of the mall's four anchor stores.
A Francesca's spokeswoman said the store offers an eclectic assortment of women's clothing, jewelry, handbags, accessories and gifts.
Mall manager Josh Levinson said, "We've seen a growing interest in more national tenants at Treasure Coast Square. I give a lot of credit to our leasing team and Simon Property Group."
He said a children's play area that opened in December in the food court has been well-received.
Teavana, a specialty retailer that offers more than 100 varieties of premium loose-leaf teas and tea-related merchandise through nearly 200 company-owned stores in 39 states and on its website, is under construction in the center-court spot formerly occupied by Whitehall Jewelers, Levinson said.
He said he expects Teavana to open in April.
Two other new stores are also on Treasure Coast Square's horizon.
Lids, an Indianapolis-based chain of nearly 1,000 mall-based, airport, street level and factory outlet locations in the U.S., Canada and Puerto Rico, will begin building out its space outside the food court in the next 30 days, Levinson said.
LIDS retail stores offer officially licensed and branded college, major professional sports teams apparel, as well as other specialty fashion categories in the latest styles and colors.
Swim 'n Sport, a Miami-based retailer of designer swimwear for women, plans to open its 37th store in May or June. Swim 'n Sport, which was founded in 1954, is going in to the former Aldo location between Perfumania and Hollister.

© 2012 Scripps Newspaper Group — Online

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(PressZoom) - On-trend shops have taken root in Philadelphia and The Countryside®, spreading fashion and function from Rittenhouse Square to King of Prussia. In the past year, the region has embraced aspiring athletes and adventurers via women-centric Lululemon and Athleta and rugged Trove General. Newer shelter shops showcase pieces that stand the test of time, from Morihata’s note-perfect Japanese staples to garden lifestyle essentials at Earth to RevivalSmith’s curated vintage wares. Europe makes its presence known, too, with expansions of Jack Wills, Barbour, Wolford and more. Check out some of Philadelphia’s newest places to shop:

Chic Shelter:


Busybee Homestore – A Philly company long known for real estate staging stages a real shop of its own in a massive South Street storefront. The company’s retail division sells new and gently used furnishings, great hostess gifts—all within shouting distance of its design services, should a customer need to know exactly what to do with a pumpkin-hued vintage-inspired sleeper sofa with split back. 734 South Street, (215) 592-9600,
Chairloom – Main Line mom turned design maven Molly Andrews and business partner Tracy Jenkins offer fresh re-imaginings of old seating—settees reupholstered in modern florals, antique armchairs swathed in luxe velvet, midcentury sofas reworked in brilliant geometric prints—at her by-appointment-only showroom. 137 E. Spring Avenue, Ardmore, (914) 484-5498,
Earth – Seamlessly blending green design and green itself, this Chestnut Hill newbie offers the most perfect little terrariums, soft taupe seating, bath-time aromatherapy and gardening tools and plants, all brought to you by Doug Reinke, the proprietor of beyond-successful Host furniture stores. 8433 Germantown Avenue, (267) 297-6868,
Hipster Home – Bright Buddha bowls, Gus Modern’s square armchairs and Blu Dot’s electric-hued furnishings reside in the most recent location of Dave Friday and Lindsay Herman’s contemporary décor and gift shop. 8236 Germantown Avenue, (267) 336-7259,
Jonathan Adler – Designer, potter, proponent of “happy chic” living and South Jersey native Jonathan Adler returned to his roots to open his first Philly shop in the heart of Old City. The two-floor space offers Adler’s vibrant, tongue-in-cheek and always retro panoply of his own-make furnishings and accessories—embroidered pillows, clever candy holders, pristinely fun couches—as well as design services. 33 N. 3rd Street, (215) 574-1999,
Linen – The best of modern bedding—by Dwell Studio, Pine Cone Hill, Serena & Lilly—classic-modern beds, high-end bath linens and a well-edited array of children’s clothes fill Doug Reinke’s third Chestnut Hill shop (Host and Earth are also his). 8133 Germantown Avenue, (215) 248-3300,
Deconstructed Living – Vintage school maps, shipping pallets made into coffee tables and potting tables reworked as display pieces are among the finds at Audra Fine’s clean design-meets-rustic Main Line furniture and accessories shop. 201 E. Lancaster Avenue, Wayne, (610) 975-8908,
Morihata – Beneath a factory-turned-loft building, shopkeeps Yuka and Kaz Morihata display wares that epitomize impeccable Japanese accessories and tools. The boutique’s signature stock has quickly become extra-soft Yoshii towels (woven cotton on one side, terry on the other), but shoppers can’t get enough of their tin-plated wasabi graters, cast-iron bottle openers, wooden tea canisters and other instant home essentials. 428 N. 13th Street, (215) 238-1328,
RevivalSmith – Vintage specialist, blogger and Etsy alum Lise Gaule deftly gathers the vintage-and-older pieces in her small Manayunk co-op. Chairs here are upholstered in old feedbags and ticking. Birdcages adorn windows one week, rescued school lockers the next, maybe traditional straw hats after that. A total find. 4233 Main Street, (215) 509-6550, Euro Fashions:


Barbour – This shop’s repertoire consists of traditional wax jackets, tweed caps, check shirts and crewneck “jumpers” that embody the sporting life across the pond. 1517 Walnut Street, (215) 255-8420,
Briar Vintage – Some of the mint-condition pieces—trousers, blazers, boots, bowties, belts, top hats and other curiosities reclaimed from men’s wardrobes in the 1800s through the 1960s—in this tiny enclave are obviously American. But the look and feel of this Old City experience seem straight out of Sherlock Holmes, Boardwalk Empire or Mad Men. 62 N. 3rd Street, (215) 627-1990, Dr. Marten’s – Nineties phenom “Docs” are back again, via chunky soled-styles that look straight out of Singles, plus more boot, oxford, even high heels that reinvent the good doctor’s tough-yet-comfortable “Air Walk” shoes. 1710 Walnut Street, (215) 545-2455,
Jack Wills – This self-proclaimed “fabulously British” brand exemplifies collegiate style with its tweedy blazers, toggle-close gilets, shawl-neck sweaters and crested rugby shirts. 1617 Walnut Street, (215) 751-1055,
Papilio – This all-things-that-need-to-fit-right shop—the third to open in the U.S. and the first to open in a city—offers excellent hosiery and swimwear, with personalized service to match. 1700 Sansom Street, (215) 851-8778,
Wolford Boutique – Surely Austrian engineering goes into the design of this most iconic of leg-, under- and shape-wear brands. Fashionistas swear Wolford’s opaque tights last and last, and onlookers observe that their undergarments make everything atop them look just a bit better. King of Prussia Mall, 160 N. Gulph Road, King of Prussia, (610) 962-7801,
More To Love:

Free People – Decades ago, Philadelphia-based retail giant Urban Outfitters got its start as the “Free People Shop” in West Philly. Today, the company brings its hippie aesthetic back to town—albeit to tony Walnut Street—with its most free-spirited clothing and accessories brand (the company’s others include Urban Outfitters, Anthropologie, Terrain, BHLDN). Opening scheduled for January 2012. 1625 Walnut Street,
Laila Rowe – This off-price women’s accessories shop became an instant hit along the burgeoning Chestnut Street corridor, offering steals and deals on chunky beaded bracelets, statement cocktail rings, ribbon necklaces, stylish sunhats, umbrellas, rain boots, handbags and easy adornments. 1710 Chestnut Street, (267) 324-5723,
Nicole Rae Styer – This longtime Philly clothing designer scored her eponymous shop along South Philly’s up-and-coming East Passyunk Avenue. Styer’s signature look is to update standard tanks, minis and tees with funky vintage trimmings, neon lace and more fun flourishes that are ruffly, feathery and such. 1822 E. Passyunk Avenue, (215) 339-0168,
The Movement Movement:

Athleta – Nike’s signature earthy-chick brand joins competitors Lululemon and City Sports along Center City’s Rittenhouse Row. The retailer offers styles that work in and beyond the gym, trail, slopes and studio; boasts an excellent selection of sports bras; offers in-store Tae Bo, Zumba and fitness classes; and organizes a running club. 1722 Walnut Street, (215) 732-1983, Lululemon Athletica – Chic yoga gear repped by local “ambassadors” is the stock-and-trade of this San Francisco-based chain. The brand’s sleek-yet-comfy tanks and pants have become staples in many a hatha yoga class. King of Prussia Mall, 160 N. Gulph Road, King of Prussia, (610) 337-0780,
Swim ‘N’ Sport – This 58-year-old specialty swim shop made its long-awaited debut in King of Prussia, offering fit-centric suits, bikinis and cover-ups. The shop’s go-to repertoire of designers include Calvin Klein, Gottex, Body Glove and Trina Turk. King of Prussia Mall, 160 N. Gulph Road, King of Prussia, (610) 265-2875,
Trove General – American and European heritage brands are the focus at this ruggedly handsome Main Line shop of Charlotte Bonner, Molly Bonner and Foster Zeh, as stylishly outdoorsy as their shop’s wares. The boutique has singlehandedly revived the local popularity of Pendleton, Woolrich, Filson, Bill’s Khakis, Dubarry and other tried-and-true labels, making suburban shoppers realize it’s cool to go old school. 82 E. Lancaster Avenue, Paoli, (484) 320-8626,
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) makes Philadelphia and The Countryside® a premier destination through marketing and image building that increases business and promotes the region’s vitality.

For more information about travel to Philadelphia, visit or, where you can build itineraries; search event calendars; see photos and videos; view interactive maps; sign up for newsletters; listen to HearPhilly, an online radio station about what to see and do in the region; book hotel reservations and more. Or, call the Independence Visitor Center, located in Historic Philadelphia, at (800) 537-7676.

Rachel Ferguson, (215) 599-2291
Caroline Bean, (215) 599-7433
July 19, 2011

King of Prussia Mall announces move to add two-story space for ten new retailers

King of Prussia Mall today announced plans to move ahead with the demolition of the former Wanamaker's department store in The Plaza, paving the way for the redevelopment of retail space adjacent to it. Set to debut in time for Holiday 2012, the two-story, 122,790 square foot redeveloped space will be home to ten new retailers.
This will mark the ninth major renovation or expansion since the mall was originally built in 1961. The last major change took place in 2001 when the former Strawbridge and Clothier department store was redeveloped into The Pavilion.
Demolition and construction work has begun and will continue throughout the fall of 2012. In addition to the enhanced retail corridor, King of Prussia will debut a new grand entrance facing Mall Boulevard, along with improved parking and easier accessibility for customers. During the redevelopment phase, a temporary mall entrance will be constructed between JCPenney and Rite Aid.
"We've had a strong leasing year and want to continue to offer the kind of space that popular retailers and restaurants desire," said General Manager Bob Hart. "Redeveloping this corridor enables us to attract highly sought-after retailers looking for larger spaces in prime markets."
The project design work is under the direction of Philadelphia-based firm, McGillen Architecture, Inc. McGillen includes among its retail work: Cambridge Crossing, Mount Laurel, New Jersey; Glades Plaza Retail Center, Boca Raton, Florida; Moorestown Commons, Moorestown, New Jersey; and Dash Point Village, Federal Way, Washington. Dale Corporation and John C. Kohler Co. formed a joint venture and will serve as the construction management team.
News of the redevelopment follows the June completion of a remodeled Plaza Food Court, under construction since January. The newly designed space features higher ceilings with special lighting; traditional seating, as well as enclosed areas with bench and bar style seating; a family-style dining table; and marble countertops, tables and flooring from food court sponsor, Colonial Marble and Granite. A two-sided gas fireplace and big screen TV add the finishing touches. Seating capacity in the new space has increased to over 600 seats.
Prior to June 2011, King of Prussia added four new retailers to the ever expanding retail roster: Lululemon, True Religion, Mammoth and 77 Kids. In July, after months of construction, industry attention and consumer anticipation, a new Express concept store (one of only two prototypes in the country) opened to national acclaim. And August will mark the grand opening of Old Navy in The Pavilion. Fall 2011 brings the openings of Vera Bradley, L.L. Bean, Swim 'N Sport, Ermenegildo Zegna and Wolford. The 2011 new store openings and re-openings will result in the addition of over 300 jobs.
"King of Prussia's management team is committed to making the customer visit exceptional by providing not only a diversity of retail offerings but the brands and experiences people want," said Director of Marketing, Kathy Smith. "It is this commitment and the continuing reinvestment in the center and in our community over the past 40 years by King of Prussia's owners that enable us to remain a premier shopping destination."

Updates on the redevelopment process will soon be available on King of Prussia Mall's website ( and the mall's social media channels on Facebook ( and Twitter (KoP_Mall).

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July 15, 2011

Release: Burlington Mall Announces New Retailers and Dining Options Coming this Summer

Regional Shopping Center Welcomes LittleMissMatched, Swim 'N Sport and Spike's Junkyard Dogs and Stack-a-Burger

The following is a release from the Burlington Mall:

The Burlington Mall, a Simon mall, announced this week the addition of several new retailers within the shopping center this summer. LittleMissMatched, a colorful woman's clothing and accessory brand, is now open. Swim 'N Sport, a women's clothing store featuring an array of designer swimwear, and Spikes Junkyard Dogs and Stack-a-Burger, a specialty food chain featuring creative combinations of two American favorites, are scheduled to open later this month at Burlington Mall.

"We are proud to welcome new brands, large and small, to Burlington Mall," said Carolyn Preston, Assistant Vice President Leasing at Simon Property Group. "We're constantly listening to customer feedback and working to ensure our retail and dining mix is fresh and on-trend. Through that, we're pleased to bring even more options to our shoppers this summer," she added.


Open Now

LittleMissMatched, the innovative fashion and lifestyle brand that launched with the simple mission of encouraging creativity and celebrating individual style, continues to think "outside the socks" and inspire its fans, ages 1-101, with the opening of its newest retail outpost at Burlington Mall. LittleMissMatched started with a very simple mission: build a brand that is fun, inspires creativity, embraces individual style and celebrates self expression.
"Our stores are the ultimate expression of our brand," says Jonah Staw, CEO and Co-Founder of LittleMissMatched. "With the launch of this store, we are a few steps closer to inspiring creativity and self-expression in a LittleMissMatched way across the country."
In keeping with LittleMissMatched's brand values, the Burlington store will host a grand opening celebration the weekend of July 9-10, where talent calls will be held for its documentary, "What Makes You...YOU?," a feel-good company-made film showcasing answers to this simple question. Kids of all ages (1-101) are invited to share 15 seconds of their creative selves through words, pictures, movement or all three. The final film will debut October 21, which is National "Rock Your Socks" day.

Swim 'N Sport

Scheduled to open July 2011

Burlington Mall proudly welcomes Swim 'N Sport this July. Since 1954, Swim 'N Sport has been providing designer swimwear for women in 34 stores nationwide. Swim 'N Sport stores carry all designer swimwear collections, including La Blanca, Miraclesuit, ABS by Allen Schwartz, Trina Turk, Gottex, Ralph Lauren, Body Glove and many more. The retailer specializes in swimwear separates, monokinis, tankinis, D-Cup fits and beach accessories.
The Burlington Swim 'N Sport will be having a grand opening later this month, which will include gifts and other giveaways for customers.

Spike's Junkyard Dogs and Stack-a-Burger

Scheduled to open July 2011

For 15 years Spike's Junkyard Dogs has been serving up its own brand of jumbo all beef franks on buns freshly-baked on location throughout the day. Hotdogs are available with a wide variety of toppings ranging from the "Junkyard Dog" topped with pickles, fresh tomatoes, Spike's homemade mustard, scallions and hot peppers; to the "Texas Ranger Dog" loaded with BBQ sauce, bacon and cheddar cheese; to a "Classic Dog" with mustard, onions and relish.
The Burlington Mall location will be partnering with Stack-a Burger, a brand new burger concept featuring affordable quality burgers, stacked with as many patties as one desires, complete with a wide variety of toppings. Curly fries, a terrific cooked-to-order breakfast menu, garden fresh salads and salad wraps round out the menu for a delicious new dining option at Burlington Mall.

-By Richard Hosford

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January 27, 2011

Burlington Mall snags stores

Juicy Couture, Spike's, Swim N' Sport to join mix

By Thomas Grillo

The Burlington Mall will open a handful of new stores this spring including a restaurant that boasts the world's best hot dogs, a Chinese eatery, a shop that offers the latest styles for women and a designer swimwear boutique. Mall shoppers can expect a Spike's Junkyard Dogs, Juicy Couture, Swim N' Sport and China Max in the coming months, according to Simon Malls, owner of the Burlington Mall.
The new additions will join a number of stores that recently opened at the mall including Rockport, a national shoe retailer; Mind Body Sole, a fitness footwear shop; PS from Aeropostale, a trendy fashion retailer for youngsters; Sperry Topsider, a Lexington-based shop offering nautically inspired shoes, clothing and accessories; Lov Sac, a furniture store featuring sectionals and bean bag chairs; Pandora, a jewelry store; and Vera Bradley, offering designer handbags and luggage; Payless Shoesource.
"Burlington Mall is a very strong mall and they're able to pick who they want and they don't just take anyone," Annette Born, a retail expert at Urban/Born Associates in Brookline.
The new stores come at a time when consumer confidence rose more than forecast in January, reaching an eight-month high. Growing optimism, an improving labor market and tax relief may combine to help spur consumer spending, which accounts for about 70 percent of the economy.

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January 10, 2011

Swim 'n Sport Named Official Swimwear
Sponsor for 2011 Miss America Pageant

Live Broadcast on ABC

Saturday, January 15 at Planet Hollywood

Jan. 10 - Las Vegas, NV - Swim 'n Sport, a true pioneer in swimwear since 1954, has been named the official swimwear sponsor of the 2011 Miss America Pageant presented by DSW Designer Shoe Warehouse.
Swim 'n Sport specializes in swimwear separates, monokinis, tankinis, and beach accessories and will make a splash with the 53 Miss America contestants during the live broadcast from the Planet Hollywood Resort and Casino in Las Vegas, January 15, 2011 on ABC.
Mark T Sidle, President and CEO of Swim 'n Sport stated "Swim 'n Sport is honored to be part of the 2011 Miss America Pageant. It's a privilege to partake in such a prestigious event. Since Swim 'n Sport has over 56 years of experience in helping women find the perfect swimsuit we thought this was a perfect partnership."
President and CEO of the Miss America Organization, Art McMaster stated, "The Miss America Organization is pleased to have Swim 'n Sport as the National Sponsor for the 2011 Miss America Pageant presented by DSW. As we celebrate our special 90th anniversary this year, we are thrilled to have Swim 'n Sport be a part of our exciting show. The classic designs will allow each contestant to shine in the fitness and health competition, and the suits will be a wonderful addition to the overall production value of this year's show."
The 2011 Miss America Pageant presented by DSW will mark the pageant's return to ABC and will also feature nearly 50 of our Miss Americas through the decades returning to be a part of the 90th anniversary of the beloved pageant on Saturday, January 15, 2011 at 9 p.m. ET.

About Swim 'n Sport

Swim 'n Sport is America's oldest high-fashion swimwear retailer, providing the junior, contemporary and missy shopper with the most fashionable swimwear since 1954. Swim 'n Sport is a national chain that specializes in designer swimwear separates monokinis, tankinis, d-cup fits, resort wear and related accessories. For more information , visit

About Miss America

The Miss America Organization is one of the nation's leading achievement programs and the world's largest provider of scholarship assistance for young women. Last year, the Miss America Organization and its state and local affiliates made available more than $45 million in scholarship assistance. For more information, visit

Press Contact:

Sharon Pearce - - 609-653-8700 ext. 117